Road Warriors

New North Collective

Road Warriors is an album by the New North Collective. The initial album concept from the client was to do something featuring an ice road—so we ran with that to create an evocative illustration of a frozen lake with an ice road that disappears into the distance and a mountain range.

A winter scene illustration of a frozen lake that has clear blue ice with some patches of snow. Down the centre is a white strip of snow, a snow road, with some tire tracks on it. It runs into the vast distance, towards a mountain ridge made up of profiles of faces. The sky is cloudless and the colour suggests sunrise or sunset are near.

The mountain range itself is a series of faces in profile, matching the number of key performers in the New North Collective (eight in all: Diyet, Graeme Peters, Carmen Braden, Pat Braden, Selena Savage, Eric Reed, Jan de Vroede, and Robert van Lieshout).

The front and back of the album sleeve. The front features the artwork described previously but with 'New North Collective' and 'Road Warriors' typeset in the sky. The reverse features just the face profile mountain range at the bottom, with the track list, musicians and other credits appearing above.

The album sleeve.

In addition to the album sleeve and disc face, we also produced some social media graphics to help promote the album.