A matter of trust.

Government of Yukon – Justice

This campaign, for a public engagement survey about Non-Consensual Disclosure of Intimate Images, presented an interesting visual challenge. It was clear from the outset that photography was not going to be the way to go, nor would the client’s budget have extended to being able to hire a photographer, pay models, and so on. Illustrations were going to be the best approach. But what to illustrate? We needed to show someone seeing an instance of non-consensual disclosure of an intimate image, while also offering a sense of how it made them feel. The solution was to use a reflection, in a mirror or glass, allowing us to see both what the person is seeing and how they’re reacting.

An illustration of a woman, seated, looking at her phone. We can see that she's looking at text messages, with an image there of her. In a mirror across from her, we can see that she looks upset or disappointed.

The campaign made use of two illustrations, one where the individual clearly identifies as female and one where the individual is a bit more gender ambiguous, to help reinforce that this can happen to anyone.

An illustration of a man, seated, looking at his phone. It's similar to the previous illustration in the sense that he's also looking at texts, and there's a photo of him. He is holding one hand to his head, and we can see in his reflection on the window across from him that he's upset.

For this campaign we developed ads for social and newspapers, movie theatre pre-show ads, and posters.