Travel the Yukon Safely

Government of Yukon – Tourism and Culture

The Travel Safely in the Yukon booklet is designed to give new visitors some important advice for both summer and winter travel. Design Station developed the booklet layout, as well as six illustrations and the cover scenes to help catch the eye and support the copy.

Front and back covers from the document, with the back cover featuring a winter landscape. A person is snowshoeing, a car is driving over a bridge, and a raven is flying over the mountains. On the right side, it's a summer scene. The river is ice-free and there's some people canoeing, there's two caribou peeking around a tree, and two people are hiking along a trail. I also snuck in an Air North plane in the sky. The right side features the text 'Travel the Yukon Safely' and the Government of Yukon logo (tourism variant).

The back cover features a winter scene while the front shows a (you guessed it) summer scene.

Two sample page layouts from this document. On the left side, artfully larger just for the sake of it, is a spread with two illustrations—one showing a young couple standing at a Yukon visitor information centre counter, and the other with two people using a touchscreen kiosk. The other page layout shows a person hiking with a large backpack and their dog on a leash (and there's a bear there that you get to know about but is hidden by the other page layout spread), and a second illustration of a person in a vehicle waiting as bison cross the road. Why? Maybe there's a chicken on the other side.

Some of the booklet’s interior pages.