Music from the Edges of Canada

Maverick Cooperative

It’s the tail end of the pandemic. People are beginning to move around again, but the performing arts are still trying to find a path forward as audiences remain limited. Debbie Peters and Margot Holmes, partners in the Maverick Cooperative (a co-marketing venture of their businesses, Magnum Opus Management and Caline Artists International) come up with an exciting initiative that features some northern performers: a series of concerts recorded in four venues between the Yukon, British Columbia, the Northwest Territories, and New Brunswick. It’s called Music from the Edges of Canada.

We decided to build the core marketing design and elements around geography with a geographical snippet from each province or territory that will be home to the performances. Each features a common colour palette and is designed so that each landscape snippet can interconnect as a horizontal or stacked set.

A graphic that shows five event posters. One that features quadrant-style artwork of four landscape scenes as described in the text on this page. The other four pieces each feature a single component of the combined image, allowing for a better view of each landscape.

Some of the posters from the series, including an overall series poster that demonstrates one of the ways the illustrations could be linked.

In all, we delivered a series of posters, social media graphics, and some other supporting elements to help promote the concerts.

This time around we're seeing four horizontal social images and six vertical ones, each featuring a wavy background pattern in a different colour themed to the overall Music from the Edges style. Each graphic was created to promote one of the artists performing at the event and includes their name and photo.